Evolution of Amazon EBC
You will often notice that a lot of people talking about these terms A+ Content and EBC (Enhanced Brand Content) as one term. This happens because till July 2019, A+ Content was only available to 1P sellers, and EBC was a special option available just for 1P sellers.
A+ Content for vendors provided plenty of user friendly options like- tables, multiple product images, rollover buttons and many more. These different modules creates a powerful combination of features to actually make a perfect product listing. These high priced A+ pages with the worth hooked in to each vendor’s negotiated terms, also because the product category.
At the same time, the listing feature version for 1P sellers was known as Enhanced Brand Content (EBC). This was a more basic offering allowing sellers to feature additional information to their product descriptions and additional product images.
In the month of July 2019, Amazon’s decided to merge these 2 systems. This gave all brand owners – both sellers and vendors – an equivalent set of tools within the “A+ Content Manager” to make enhanced listings. It also became free, for both sellers and vendors, and increased the amount of modules available from twelve to fifteen .