Using the Amazon Product Category Tree For PPC Keyword Research

Online marketing and business is the latest and most popular way of business of research in the present day and what better option to sell your product than on Amazon. Amazon not only offers its sellers flexibility and unlimited potential but also an array of suitable services for taking their business to new heights. Amazon Using the Amazon Product Category Tree is one such service. Over the years Amazon has not only focused on its own growth but has paid equal attention to developing services that would enhance its seller's interaction with potential customers.

Amazon's Product Category Tree for PPC Keyword Research is one such feature that enhances a seller's understanding of its customers and their buying habits. This helps the seller identify and track the common search of customers while buying any particular product. Sellers can make efficient use of this feature to get better visibility of their product.

The right Product Category and the best Browsing Tree directly helps a seller make maximum use of the keywords enlisted. On the other hand, the wrong product category will not only lessen the visibility but also lower the product ranking.

Amazon comes up with many additional services based on the keywords and Product Category Tree keeping in mind the seller's benefit:

Internal Advertising: Amazon makes use of its internal platform to offers advertising solutions for sellers using the umbrella of pay-per-click advertising, or PPC. The internal servers identify the keywords enlisted by the seller and advertise their products in those and related searches. The artificial intelligence team of Amazon identifies the past records of the searches made by buyers and accordingly suggests the seller's product indirectly on a pay-per-click basis. This makes efficient use of the keywords and is a great resource to use for keyword research if done properly.

Doing it the right way: Make use of the browse tree tool to know the flow that consumers go through to find your product. For instance, for buying a mobile phone charger the customer might start out by searching electronics. From there, they might navigate to mobile phones and charger and finally ending on the specific product.

Thus by tracking the whole pathway a seller can frame his keywords for maximum product visibility. The browse tree is thus a fairly simple idea with unlimited potential. The PPC research assigns a node ID to each category and subcategory along the way, for the seller to trackback each possible path a shopper could take to get a particular product. This also helps in the placement of a particular product in a similar category.


Manual Campaigns


Manual PPC campaigns are the most direct as well as an effective way of discovering the most usable keywords for best results. A seller can choose whether the keywords match the PPC campaign for broad matches (synonyms, misspellings), phrase matches (associated additional words and some misspellings), or exact matches. Pro tip: Use of a broad or phrase match manual campaign in the initial days helps identify the most useful keywords in a low budget.

Campaign – Category Cycle - On having this data with the help of manual campaign a seller can get back to Amazon product category tree and work on the potential new browse tree paths to investigate. This helps expand a seller's business based on a buyer's perception of products and what they are actually using.

The manual campaign helps pick the right keywords with the most effective impact. Sellers can use the browse node IDs, to map out each path and also build a unique ID made up of each node's ID using Excel, etc.

The product category tree is thus a feedback loop which with the help of manual campaigns provides the sellers a lot of data and PPC keyword ideas for minimal time and money. Implementing these strategies seeks a quick boost to your business, product ranking, online visibility, and growth.